Hangovers are getting a surprising rebrand on social media. Instead of hiding under the covers and regretting the night before, some Gen Zers are posting about their headaches, eye bags, and recovery days as proof they had a great time. TikTok and Instagram are filled with videos that treat the morning after as part of the fun.
Experts say the trend may be a reaction to today's intense wellness culture, where people are constantly being told to optimize their health, diet, and routines. For some young adults, showing off a hangover is a way of saying it's OK to let loose occasionally and not feel guilty about it.